em to its 101 stores across the UK. Alongside the leaflet, it sells a “Liberation” bath bomb in the colour of the trans flag, for which 75 per cent of proceeds going to TransActual and My Genderation, another campaign group….
Fiona McAnena, of the charity Sex Matters, described the leaflet as “shocking propaganda” and a “shameful new low”.
She said: “The fact that Lush is presenting the story of a suicide to seven-year-old girls and telling them that puberty blockers have ‘no major side-effects’ is, frankly, a serious safeguarding matter. Parents need to know what they are exposing their children to if they let them attend events at Lush.
“The evidence runs completely counter to the alarmist and desperate claims of trans activists.”
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